Biology Prefixes and Suffixes angio-

The prefix (angio-) comes from the Greek angeion for vessel. This word part  is used when referring to a receptacle, vessel, shell, or container. Words Beginning With: (angio-) Angioblast (angio-blast): An angioblast is an embryonic cell that develops into blood cells and blood vessel endothelium. They originate in bone marrow and migrate to areas where blood vessel formation is needed. Angioblastoma (angio-blastoma): These tumors are composed of angioblasts that develop in the meninges of the brain and spinal cord. Angiocarditis (angio-card-itis): Angiocarditis is a medical condition characterized by inflammation of the heart and blood vessels. Angiocarp (angio-carp): This is a term for a plant with fruit that is partially or totally encased with a shell or husk. It is a type of seed-bearing plant or angioperm.   Angioedema (angio-edema): Also known as giant hives, this condition is characterized by swelling in the deep layers of the skin that contain blood and lymph vessels. It is caused by fluid accumulation in body tissues and is commonly brought on by an allergic reaction. Swelling of the eyes, lips, hands, and feet are most common. Allergens that may cause angioedema include pollen, insect bites, medication, and certain types of food. Angiogenesis (angio-genesis): The formation and development of new blood vessels is called angiogenesis. New vessels are formed as the cells lining blood vessels, or endothelium, grow and migrate. Angiogenesis is important for blood vessel repair and growth. This process also plays a role in the development and spread of tumors, which rely on the blood supply for needed oxygen and nutrients. Angiogram (angio-gram): This is a medical X-ray exam of blood and lymph vessels, usually done to examine the blood flow in arteries and veins. This exam is commonly used to identify blockages or narrowing of the heart arteries. Angiography (angio - graphy): After injection of a radiopaque substance, the x-ray examination of vessels. Angioimmunoblastic (angio - immuno - blastic): This term refers to the things characterized by or related to lymph gland immunoblasts. Angiokinesis (angio-kinesis): Also called vasomotion, angiokinesis is the spontaneous movement or change in the tone of a blood vessel. It is caused by changes in smooth muscle as it dilates and contracts. Angiology (angio-logy): The study of blood and lymphatic vessels is called angiology. This field of study focuses on diseases of the cardiovascular system and the prevention and treatment of vascular and lymphatic diseases. Angiolysis (angio-lysis): Angiolysis refers to the destruction or dissolution of blood vessels as is seen in newborns after the umbilical cord is tied. Angioma (angi-oma): An angioma is a benign tumor that is composed mainly of blood vessels and lymphatic vessels. They can occur anywhere on the body and include different types such as spider and cherry angiomas. Angiomyogenesis (angio - myo - genesis): This is a medical term that refers to the regeneration of heart (myocardial) tissue. Angiopathy (angio-pathy): This term refers to any type of disease of the blood or lymph vessels. Cerebral amyloid angiopathy is a type of angiopathy characterized by the build up of protein deposits in brain blood vessels that can cause bleeding and stroke. Angiopathy caused by high levels of blood glucose is known as diabetic angiopathy. Angioplasty (angio-plasty): This is a medical procedure used to widen narrowed blood vessels. A catheter with a balloon tip is inserted into a clogged artery and the balloon is inflated to widen the narrowed space and improve blood flow. Angiorrhaphy (angio - rrhaphy): This is a surgical term referring to the suture repair of a vessel, typically a blood vessel. Angiorrhexis (angio - rrhexis): This term refers to the rupturing of a vessel, particularly a blood vessel. Angiosarcoma (angi-sarc-oma): This rare malignant cancer originates in blood vessel endothelium. Angiosarcoma can occur anywhere in the body but commonly occurs in tissues of the skin, breast, spleen, and liver. Angiosclerosis (angio-scler-osis): The stiffening or hardening of blood vessel walls is called angiosclerosis. Hardened arteries restrict blood flow to body tissues. This condition is also known as arteriosclerosis. Angioscope (angio-scope): An angioscope is a special type of microscope, or endoscope, used for examining the inside of capillary vessels. It is a valuable instrument for diagnosing vascular problems. Angiospasm (angio-spasm:) This serious condition is characterized by sudden blood vessels spasms due to high blood pressure. An angiospasm can cause a section of an artery to close partially or temporarily disrupting blood flow to organs or tissues. Angiosperm (angio-sperm): Also called flowering plants, angiosperms are seed producing plants. They are characterized by ovules (eggs) that are enclosed within an ovary. The ovules develop into seeds upon fertilization. Angiostenosis (angio - stenosis): This term refers to the narrowing of a vessel, typically a blood vessel. Angiostimulatory (angio - stimulatory): Angiostimulatory refers to the stimulation and growth of blood vessels. Angiotensin (angio-tensin): This neurotransmitter causes blood vessels to become narrow. Angiotensin substances help to control blood pressure by constricting blood vessels to reduce blood flow.

Abortion is Murder Essay - 1424 Words

Abortion is the termination of a pregnancy. It has been going on for many centuries. No one knows when the first abortion was because many of them were never documented. Approximately half of the women in the United States have had at least one pregnancy that they aborted (â€Å"Abortion In†). In the 1820s there were laws forbidding abortion after fourth month of pregnancy. Many feminist, such as Susan B. Anthony are against abortion. Susan B. Anthony was an American civil rights leader in the 19th century (â€Å"Susan B. Anthony†). Many people were against the idea of abortion until the 19th century. A lot of states felt that, even though in the womb, the child still has rights in this world. Around the 1960’s is when people started supporting†¦show more content†¦(Abortion Access) Even thought women feel that these are legit reason for having abortion, no reason is. There are a few different types of ways to have an abortion: dilation and evacuation, s uction curettage, manual vacuum aspiration, and the morning after pill. Dilation and evacuation is done during the second trimester of pregnancy. They spread the cervix, pull out fetal parts, and crush the skull for easier removal. Suction curettage is when they once again spread the cervix, use a suction tube and suck the fetus and remaining parts out. Manual vacuum aspiration is similar to the one stated before. It is done early in the pregnancy and a tube is inserted into the uterus and the embryo is suctioned out. The morning after pill is usually used right after something during sexual intercourse goes wrong. This pill is also known as â€Å"Emergency Contraceptive†. This basically ‘kills’ the baby if it has already been conceived. (How Abortions Are Done) Being against this issue, I feel that abortion should never be an option, or a way out. Getting pregnant was based on your actions so it is your responsibility, everyone should have a chance at life, and abortion is a synonym for murder. Abortion is considered to be one of the safest medical procedures. Pro-choice people do not see anything wrong with this procedure. The reasons that people are pro-choice are that it’s a woman’s choice, it is not considered murder, and it’s the only method in their eyesShow MoreRelatedAbortion Is Murder1062 Words   |  4 Pages ABORTION IS MURDER â€Å"There are nearly 1.2 million abortions performed in the United States each year† (Operation Rescue, 2014). That was 1.2 million innocent lives that were ended before they even had a chance to begin. Abortion has been legal for decades now, and it is time to put a stop to all the murdering of unborn children. This senseless killing of an unborn child needs to be recognized for what it truly is, and that is legalized murder. Abortions should be made illegal in the United StatesRead MoreAbortion: Is It Murder?1524 Words   |  7 PagesAbortion is an extremely controversial issue and one that many people can have very strong feelings for on both sides of the debate. Those who support abortion rights argue that it is a woman’s choice what to do with her body. Although, the unborn baby inside a woman is still a person living, and terminating that pregnancy is the same thing as murder. No one should have the choice to commit murder. Abortion is honestly wrong because t he laws prohibiting abortion help to keep people from playing GodRead MoreIs Abortion A Murder?3072 Words   |  13 Pages Abortion is Murder Numerous times throughout the past, a woman has wept herself to sleep or woke up in the middle of the night with horrible panic attacks that she cannot seem to overcome. She lives with such guilt and wonders what life would be like today if only she had made a different choice. Life is full of choices, and unfortunately people sometimes make choices that will haunt them for the rest of their lives. The saddest part is that many times we allow other people to influence the choicesRead More Abortion is Not Murder Essay1202 Words   |  5 PagesAbortion is Not Murder Is abortion murder?   Murder is defined as illegal killing with malice aforethought. Abortion fails this definition for two reasons. First, abortion is not illegal, and second, there is no evidence to suggest that expecting mothers feel malice towards their own flesh and blood. Not all killing is murder, of course. Murder is actually a small subset of all killing, which includes accidental homicide, killing in self-defense, suicide, euthanasia, etc. When pro-lifeRead MoreAbortion is a Murder Essay721 Words   |  3 Pageson-going subject that has been greatly debated in our society is abortion. Many people argue that because the baby in the mother’s womb is not alive, aborting him or her is not considered a murder. However, others say that as the baby’s heart and brain are the first things to develop, the baby is technically alive and killing it would be a murder. As soon as the baby has a heartbeat, it has life. Abortion has many characteristics of a murder, including the killing of one human being by another, it’s unethicalRead MoreAbortion Is Murder Essay1300 Words   |  6 Pages The topic of abortion is an extremely controversial issue in todays society, there are many separate views on the morality of it . Abortion is defined as the deliberate termination of a human pregnancy (â€Å"Abortion†). In other words, it is the murder of an unborn child. Throughout the past there has been several court cases related to abortion, in attempt to resolve the debate. For example, Roe v. Wade declared that unborn children are neither ‘persons’ nor are they entitledRead MoreAbortion: Murder or Necessity766 Words   |  4 PagesAbortion: Murder or Necessity Abortion is defined as the termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo before it is viable. An abortion can occur spontaneously, in which case it is usually called a miscarriage, or it can be purposely induced. Abortion, when induced in accordance with the local law, is among the safest procedures in medicine. However, unsafe abortions (those performed by persons without proper training or outside of a medical environment)Read MoreAbortion Is Not The Murder Of An Infant1507 Words   |  7 Pagesdifferent perspective on abortion. The first written works of Christianity states â€Å"You shall not kill the embryo by abortion and shall not cause the newborn to perish.† In the early Christianity, abortion was prohibited. The early church leader who had agreed on abortion stated: â€Å"that if an abortion was performed to hide the consequences of fornication and adultery, then it was a sin that required penance.† This lit the sp arks between Christians on whether abortion was considered a murder or not. â€Å"St.AugustineRead MoreShould Abortion Be Murder?868 Words   |  4 PagesAbortion is Murder Have you ever lost a loved one or someone that meant a lot to you? If so, how did that make you feel? I’m sure you felt heartbroken or lost and you didn’t know what you were going to do. Imagine how you would feel if you were trying to bring a loved one into this world but you couldn’t. It wasn’t because you didn’t want to, it’s was because you were physically not able to. There are many women who want to have kids and make their family grow but because of their health issues theyRead More Abortion is Murder Essay506 Words   |  3 Pagesside of this argument says that abortion should be kept legal for cases in which the baby’s birth endangers the life of the mother. This is an argument that is basically trying to create sympathy among uneducated voters to try to woo them to the pro-choice side of the argument and to elect pro-choice politicians. This is a dirty trick because they are fighting a battle that has already been won, becau se even in pre-legalized times in states that prohibited abortion such as Texas there were exceptions

Condom dispensers free essay sample

ICC Administrations are there because they know what is best for the school, they make all the decisions for the school whether It is wall paint or It is faculty. Both the students and their environment heavily contribute to the success of the educational institution. Discrepancies may present themselves that prove to be irrelevant to the colleges true priorities. Overall, ICC Administration should not be making decisions that are so irrelevant to the colleges initial purpose. Nearly every student who attends ICC is eighteen or older.The age of a legal adult is eighteen years old. Therefore, students In ICC are perfectly capable of making their own decisions. Students will practice unsafe sex regardless of condom dispensers. Responses from a student sample of 1,919 indicated that slightly more than 10% used condoms consistently Mammon 2 (Prince, Alice. And Amy L. Bernard 11-21 Hence, the condom dispensers will have no purpose to Camden County College. We will write a custom essay sample on Condom dispensers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are many issues that management at ICC should be thinking about solutions they should be working towards.Perfection is rarely achieved and there Is always room for Improvements. When creating a shortlist of the aforementioned issues, condom dispensers do not make the cut, instead, advisors should be looking for ways to better their campus with books and technology. Education should be the number one priority at Camden County Colleges campus. Advisors should not be concerned about students health over their education. A college degree is viewed as a necessity in life and is treated as such by many.Although having condom dispensers In the bathroom will promote sexual education, nearly every student that attends college does not want or need to participate in that type of academia. Sexual education Is required in high school, there is no reason that academia should be forced upon in college. Camden County College is thinking about how to protect their students from AIDS; however, they should be thinking how to better their students from an educational perspective. There is only one reason why students go to college: to obtain a degree.Therefore, ICC should not be providing the students with anything more than an education. Secondly, there are numerous matters that are coupled with placing condom is revealed that these dispensers will place a financial burden on the school. First, the dispenser itself needs to be purchased. Then, the condoms need to be acquired in large quantity. Installing a dispenser in every bathroom will likely be a large fee. Also, the transportation of the dispenser and condoms Mammon 3 will not be free. Lastly, it is going to be expensive to maintain these machines.Furthermore, all of the money that ICC recklessly spent on condom dispensers could eve been used for material for the college. ICC had the opportunity to take all of the money they spent on the dispensers and create a scholarship. A scholarship will be more beneficial for the institution and students rather than condom dispensers. The school can take that money and put it towards new books, better technology in the classrooms, or even better payroll for teachers. College Administration should not be wasting money on irrelevant dispensers that do not improve the school itself.Moreover, if money continues to be wasted on useless material it can cause other ricers to rise. For example, books, food, and tuition all have the possibility of becoming more expensive. Advisors should not allow condom dispensers to raise the prices of educational necessities. Lastly, Camden County College is filled with people of all different varieties. There are short and tall, black and white, religious and non- believers. Each person will look at this idea of condom dispensers in a different viewpoint. For the most part, many people will become uncomfortable. Efforts to advertise condoms on television and distribute them at college campuses have offended many people who said they thought such steps would lead to an atmosphere of sexual permissiveness Joseph Berger, The New York Times). There is a perfuse amount people who attend colleges that practice abstinence due to their religious beliefs. Therefore, this is will cause people to feel uncomfortable on their own campus. No student should be placed in a situation that questions their morals, beliefs, or values. There are many reasons that religion is not allowed in public schools due to the variety of views and different beliefs.No student should feel as though they dont belong; consequently, students may begin to withdraw due to their discomfort. Mammon 4 Overall, colleges are here to serve a purpose. When administration begins to make changes that do not have to do with education students will begin to face unnecessary consequences. Students pay a massive amount of money to attend school. It is not fair to the students who do not get the education they deserve out of their college. If people need to get condoms they can go to a convenient store and buy a pack.

Macro Factors Affecting Business Environment †Sample Assignment

Question: Discuss about the Macro Factors Affecting Business Environment. Answer: Introduction The Fashion Industry of Australia represents 219 brands and has largely increased the number of responders to the brands in 2015. It is learnt that a number of companies have adopted a high number of actions in order to improve the wages given to the workers in the industry. Apart from this, two thirds of the brands have recorded growth since 2013 and 90% of all grading areas have seen and recorded improvements in the overall functioning. The structure involves a detailed supply chain of actions that include raw materials, input production, final stage production and brand recognition (Nimbalker, Mawson and Cremen, 2015). The Australian Laws provide strict Intellectual Property Rights as a tool that is used to protect the creativity of the designers. Apart from these, are a number of laws that have been put into place to help designers work better, provide best quality designs and clothing and protect the originality of designs from being copied. The brands are permitted to promote and sell their products through varied means such as direct selling, social media and collaborations with distributors across the globe. Designers get endorsements from celebrities and have been allowed the recent Bangladesh Accord that can be used to uplift the Bangladesh Industry and manufacturing units so as to reduce the cost of production and contribute to the cost and safety of the workers in these factories. The efforts of the industry have indeed made a large difference in the overall uplift and improvement in Bangladesh (Australian Fashion Chamber, n.d.). Provide a brief situation analysis of the industry background including size, growth and structure, and identify the major competitors and their market shares. The fashion world is a big business in Australia. The Australian Fashion Industry, textile, clothing and footwear sums up to a valuation of roughly $3 billion. The retail and wholesale sectors adds up another approximate $7.5 billion. The entire fashion industry in Australia employees over 200,000 individuals. The present day climate of the fashion industry is such that, small boutiques and departmental are facing a setback owing to the high demand for online shopping. However, Australian fashion designers are tougher than almost all other designers coming from various other parts of the world (The Australian, 2012). The industry is dispersed. Increased costs in the prime locations of the cities in Australia leaves no choice but to move fashion houses to suburbs. Thus brands, designers and design all diversifies and spreads all over the country. The position of the fashion industry in Australia is still unique with 85% of the business coming from small and medium scaled fashion brands. Across the entire nation small fashion entrepreneurs and designers are fast flourishing. On a global level the position of fashion emerging from Australia has spread widely and effectively (Webster, 2013). Some of the leading fashion brands in the country include Ellery, Romance was Born, Bassike, Jac and Jack, Zimmerman, Dion Lee, Malicevski and Camilla and Marc. Macroenvironment Factors which are external in nature to any business enterprise are technically termed as macro-environmental factors. These are, by nature, uncontrollable. Neither can an organization directly control it or influence it. However, these are powerful by property. Such external environmental factors comprises of people, groups of people, organizations, agencies, firms, events, conditions, policies, forces etc. With the proper speculation of macro-environmental factors the fashion organizations can make better business strategies and policies for coping with the changed external factors. The following paragraphs outline these factors:- Political The fashion industry in Australia is affected by numerous political macro-environmental factors. For example workers rights are one such factor. In the various manufacturing plants, if wages of medical benefits are having a less favorable effect on workers then the union workers can interfere. Such worker picketing affects production. Delays can occur when the designer is working hard to be ready for the Spring or Fall fashion show in time. Problems like trade embargo forces fashion wholesalers for fetching new supplier thus affecting profit and sales. Economic There can be positive as well as negative effects of the economy on the fashion line. When the economy enhances there is more disposable income in the pockets of people and they indulge more into buying good clothes. Thus fashion industry an increased sale trend. Recessions on the other hand hits the industry negatively where sales become lower significantly and large inventory being stuck. Social-Cultural Fashion industry is a consumer industry and hence is affected by the sociocultural external factors as well. For an instance the fashion designing company might have to design apparels catering to different cultures and societies. Wholesalers and retailers cater to what is in the demand in the society for decades. The consumer group has a change in their fashion preferences as they hit their 40s and 50s. All such factors affect the industry in Australia. Resource availability, demand of fashion range and clothes production all are technical macro environmental factors affecting the fashion industry. If suppose, a certain material is scarce then the entire clothing range suffers. They might have to use a substitute. The price of certain material might increase as well due to the shortage of such products (Suttle, 2014). Some of the various studies related to people comes under the subject demography. There are many demographic factors which affects the fashion industry as these are relevant to the business for implementing or formulating business policies. Factors such as size of population, growth rate, age, sex, size of family, life expectancy, status as per occupation ,gender, pattern of employment etc all have an effect for demand for various fashion goods (Aayush, 2012). Demographic Segmentation The demographic segmentation of any industry primarily includes the age and life cycle, gender, income, generation and social class factors (Larsen, 2010). With regards to the fashion industry of Australia, the brands cater to all genders. Any fashion industry cannot restrict itself to only one gender and hence clothing for all genders are designed and marketed well. When it comes to income groups, although the most popular brands cater to the high income groups; however, there is a large market for middle income and low income group individuals as well. Furthermore, clothing and fashionable clothes are available for individuals who belong to any generation. Whether it is infants, toddlers, children, adults, teenagers or elderly people, clothing can be availed at stores very easily. There are no evident social class factors that disturb the overall functioning of the industry. Geographic Segmentation Geographical segmentation on the other hand focuses on the diversification of customers into segments based on the different countries, states, regions, neighborhoods, cities etc (Larsen, 2010). Since the analysis is based on the fashion industry of Australia as a whole, it can be stated that the diversification of the fashion industry has not happened as yet. The major brands are restricting themselves to the major metropolitan cities; however, local brands tend to cater to small cities and localities. Psychographic Segmentation Discussing the psychographic segmentation, it is basically based on two primary factors that include personality profiles and lifestyle profiles. The psychographic segmentation is adopted when the geographic and demographic factors are not sufficient to understand the perspective of the people or the potential of a company or industry in the market. It divides individuals on the basis of attitudes, interest and opinions largely (Larsen, 2010). With regards to the Australian Fashion Industry, it can be concluded that every individual has a different perspective when it comes to clothing. While some women might like dresses, the others might go for professional clothing largely. Hence, the psychographic characteristics of the industry are vague and cannot be graphed. Behavioral Segmentation The Behavioral Segmentation on the other hand discusses the response received by the company or industry on the products or services provided by the potential consumers. Some of the behavioral factors include occasions, benefits, user status and rate, loyalty factors and attitudes (Larsen, 2010). Since the Australian Fashion Industry has grown to a large extent since its inception, it can be concluded that the industry has had a fair response. Though a lot of Australians are not starting to focus more on savings rather than spending; however, the fashion industry and the brands have recorded much higher sales as compared to records in the year 2013. Marketing Stratgeies Some controllable tools and tactics for marketing is technically termed as marketing mix which companies uses for producing desirable responses from their respective target industries. These are all those processes the company can use for having an influence over demand generation for their product or service. Marketing mix is an efficient tool helping entrepreneurs and marketers for years in the planning and execution of their marketing strategies. Today we will be discussing and comparing marketing mix of two different clothing brands based in Australia. These are AussieBum men underwear manufacturing company and Billabong sports clothing lines. AussieBum Marketing Mix The company AussieBum deals in the manufacture of comfortable men undergarments. It was first established in the year 2001. The director of the company Sean Ashby initially launched this innerwear clothing line for giving swimwear style and grace. The brand started small at a lounge room in the suburbs of Sidney. By the year 2007 over 1000 orders started pooling in a day from varied destinations across the globe. Guyon Holland joined the company at around 2009 and from then there has been no looking back. By breaking classical rules and norms the company today stands high in the names of similar brands. Since 2001 onwards AussieBum witnessed a 20% growth in its each quarter. Today it is a multimillion dollar organization employing over 35 employees producing over 150 unique products for its strong user base within and outside Australia. We will discuss the marketing strategy undertaken by the brand. Product The brand uses its online store and offers 150 products. The AussieBum product line offers make underwear, swimwear, sportswear, leisurewear, towels, beanies and belts. It can be said that its primary USP product is promoted under the name Aussie cossie swimwear style range of years 1980s. The unique factor of their products is the use of color. It is the belief of Guyon Hollan, the brands co-director that the brand leads other names in the market in relation to use of colors in male underwear designs. Technology has a crucial role to play in the designing, manufacturing and promotion of AussieBum. The brand proudly states to be uses latest polymers and fibres like bamboo fibre based fabrics and the famous Micro Modal beechwood. The banana range promotes eco-friendly use of fibre based fabrics. In this ecofriendly banana range they use 27% banana fibre, 64% of cotton and a minimum of 9% use of Lycra. Some of the other renowned products are Essence which iuses fabrics with vitamin infusion possible in the skin when worn., Wonderjock, an inspiration made from the famous Wonderbra women range of innerwears, Flame, Storm, Classic and Loose. Price There is a cost involved in manufacturing products based in Australia. The primary of such costs is higher than that would be if overseas outsourcing was adopted. However, AussieBum understands the advantages of Australian production. The brand hnce never competes on price but on quality. Their objective is to provide quality products which acts as a value for money for the user. So almost 60% of their price is due to their quality. After years today the brand has a huge pool of happy repeat customers. Place The distribution strategy of AussieBun was simple in the beginning. Only online was the medium through which products were accessed, ordered and were shipped the day following. With the growth of the business and demand today other distribution channels are also used. My Space and Facebook are the two strong social networking medium used by the brand. Today the company has retails in Harrods, Selfridges and House of Fraser in UK, at Universal Gear in NYC and at KaDeWe in Berlin and Harvey Nicholls located in Dibai. ASOS.com is the brands online medium to reach out to the world customers. Promotion The branding tactics has targeted a particular male interest which is their base product range Their iconic images help promote their goods uniquely. Fir example the Shearing the Rams painting promotion of AusseBum. Celebrities and wel known faces promote the product. Daniel Radcliffe, Ewan MrGregor and Bully Connelly are some such names. Australian images and locations are all used for promotion of the brand The brand also sponsors some of the famous surf competitions and events in Australia. (Wiley, 2015) Billabong Marketing Mix Billabong Austrlaian brand was launched in the year 1973. The name of the founders is Gordon and Rena Merchant. The primary idea of these people was to create clothing range for surfers for wearing. Billabong sponsored contests like surfing and several other events like these. Today over 100 countries the brand sells its products. In recent times the brand witnessed some underperformance and has taken up some marketing strategies to overcome it. Product- Clothing range relates to sports at Billabong and these sportswear are extremely comfortable and reasonable. Target customers are of all ages. Every store of Billabong has variety of sports wear collections catering particularly to people from the surfing field. All the genders are catered here. The various products are T-shorts, Caps, Boards shorts, Accessories, Bags, Wallets, Belts, Sunglasses, Slippers etc. Price Prices of Billabong products are kept at an affordable and reasonable rate. The quality of the products is kept in compliance with the international product standards. Place- The product if found in the best store in the world which is the Dubai mall. The Dubai mall is the most unique mall to attract global customers all under the one roof. The brand has chosen widely as it is a place where no one can get lost. The mall is centrally located. The more approachable the shop is the more are the chances of potential sale generation. Promotion-In numerous ways the store promotes its products to the customers. Email registered customers for an example gets offers and latest updates about products in sms of customers. The brand also takes part in events like annual summer festival of Dubai. Such events give the brand an exposure (Lyaliue, 2009). The marketing mix and strategies undertaken by the brands are right and I agree with it. Successful marketing does not happen by chance. Familiarizing with the product even before knowing the customer is of utmost importance. When correctly implemented it makes small investment brands like AussieBum and Billabong rise high and be successful. Clothing is one thing that is bought without a specific occasion in mind. Ladies especially like shopping at any time of the day or any day of the month. Parents can never know when their child might need a new set of clothes for an occasion. Apart from this, clothing indeed offers a number of benefits to the people at large. It has not just become a status symbol today; however, it has also become the maximum used product in the market. It is known for a fact that if a person likes clothes of a particular store, the loyalty factor remains intact for generations together. Lastly, the attitude of the customers towards clothing is always positive in any country and in any industry. References Aayush. (2012). Macro factors affecting business environment. Australian Fashion Chamber. (n.d.). Fashion Law Handbook. Keys to Fashion Industry Success. Larsen, N. (2010). Market Segmentation: A Framework for Determining the Right Target Customers. Aarhus School of Business. Lyaliue,. (2009). Promotion - bu01billabong. Bu01billabong.wikidot.com. Retrieved from: https://bu01billabong.wikidot.com/promotion Nimbalker, G., Mawson, J. and Cremen, C. (2015). The Australian Fashion Report 2015. Baptist World Aid Australia. The Australian, (2012). The Australian fashion industry is adapting to tough times. Retrieved from: https://www.theaustralian.com.au/life/wish/a-stitch-in-time/story-e6frg8io-1226258017879 Suttle, R. (2014). The Macroenvironmental Factors Affecting the Clothing Industry. Retrieved from:https://smallbusiness.chron.com/macroenvironmental-factors-affecting-clothing-industry-37254.html Webster, K. (2013). Global shift: Australian fashion's coming of age. Available at: https://theconversation.com/global-shift-australian-fashions-coming-of-age-19237 Wiley, J. (2015). Case Study AussieBum. concord-h.schools.nsw.edu.au. Retrieved from: https://www.concord-h.schools.nsw.edu.au/documents/447809/453821/AUSSIE%20BUMS.pdf